Most AI writing tools can produce 1,500 words in a minute. Very few know what people are actually searching for. The Semrush Content Toolkit, the product formerly sold as ContentShake AI, connects an AI writer to Semrush’s keyword and competitor data so drafts are built around real demand.
This review explains what each part of the toolkit does, how it compares with using ChatGPT on its own, what it costs and who will get their money back from it.
What is inside the Content Toolkit
1Topic Finder
Suggests trending and evergreen topics, including the most searched questions on Google, for your niche and country, with search volume and competition so you can pick topics that can rank.
2SEO Brief Generator
Builds a brief with target keywords, a suggested heading structure, recommended length and the points competitors cover.
3AI Article Generator
Writes a first draft from the brief. You can train it on samples of your own writing so the tone matches your brand voice.
4Content Optimizer
Scores any text, new or already published, on readability, keyword coverage and missing subtopics, then suggests edits.
5WordPress publishing
Sends finished drafts straight to WordPress.
Turn keyword data into publish-ready drafts
Find a topic, generate an SEO brief and a first draft in your brand voice inside one tool.
Affiliate link: Dijipedya may earn a commission if you sign up through it, at no extra cost to you.
Keyword mapping meets AI prompts
SEO planning is changing. Instead of tracking an endless list of AI prompts, more teams now keep keywords and prompts side by side in one map. The workflow is simple: rewrite each priority keyword as a natural question, tag it as top, middle or bottom of the funnel, test it in ChatGPT and Perplexity, and drop prompts where no brand appears in the answer. Comparison and “best of” prompts usually convert best, so start there.
The hard part is scale. Hundreds of prompts often collapse into a handful of real intents. One analysis of more than 9,000 fan-out queries behind a single legal search found seven topic groups driving AI recommendations, while most sites covered only one of them.
This is the gap the Content Toolkit fills. Topic Finder groups data-validated topics so a sprawling prompt list becomes a short set of content opportunities, the SEO Brief Generator maps each brief to one topic group, and in-editor guidance checks that each article covers the intent it was assigned. The spreadsheet process becomes a repeatable workflow.
Content Toolkit vs ChatGPT
ChatGPT and Claude write well, but they do not know current search volume, which subtopics the top-ranking pages cover, or which questions searchers ask. You can paste that data in by hand, and many writers do. The Content Toolkit does that step for you and keeps the brief, draft and optimization in one place.
The trade-off is control. A general AI assistant is more flexible for editing, research and rewriting. The best workflow we have seen uses the toolkit for topic selection and briefs, then a human edits the draft and adds first-hand experience, examples and original data. Unedited AI drafts tend to read alike, which is exactly what search engines and readers increasingly ignore; see Why Originality Is Becoming a Competitive Advantage in Search.
Pricing
The Content Toolkit is sold as a single plan at around 60 dollars per month. It includes a high monthly article allowance and a small number of SEO content boosts. It does not include the full keyword database, competitor research or Site Audit; those live in the Semrush SEO Toolkit Review 2026.
Who should buy it
- Bloggers and niche site owners who publish several posts a week
- Ecommerce teams writing category pages and product descriptions at scale
- Freelance writers who want data-backed briefs to show clients
- Small marketing teams without a dedicated SEO specialist
If you publish a couple of posts a month, a manual brief and a general AI assistant will cover you for less.
Our verdict
At 60 dollars per month the Content Toolkit is one of the cheaper ways to bring real search data into an AI writing workflow. It earns its price when you publish often and treat the drafts as a starting point. Pair it with the SEO Toolkit, or Semrush One, if you also need deep competitor research.
Frequently Asked Questions
Is ContentShake AI the same as the Content Toolkit?
Yes. ContentShake AI was renamed and expanded into the Semrush Content Toolkit.
Does Google penalize AI-written content?
Google evaluates whether content is helpful, not how it was produced. Thin, unedited AI text usually performs poorly regardless.
Can it write in languages other than English?
Yes, it supports multiple languages. Review non-English output carefully for phrasing that reads like a translation.
Does the Content Toolkit include keyword research?
It includes topic research and keyword suggestions for briefs. Full keyword and competitor research requires the SEO Toolkit.
Get Dijipedya’s guides on AI tools, SEO and AI search visibility straight to your inbox.
More From Dijipedya
Sources (accessed October 4, 2026): Semrush, official pricing page; Semrush Knowledge Base. Semrush updates prices and limits often, so check the official pricing page before you subscribe.
